100 Inc. (Headquarters: Setagaya, Tokyo; CEO: Kei Tamura; hereinafter "100"), which provides implementation and operational support for HubSpot Smart CRM™ and business automation support using AI, has entered into an exclusive partnership agreement in Japan with Showpad (Headquarters: Waltham, Massachusetts, USA; CEO: Apratim Purakayastha; hereinafter "Showpad"), which provides a sales enablement platform, and has begun offering the service in Japan.

Only a Few Top Performers Deliver Results: The Structural Challenge Facing Japanese Sales Organizations

According to Gartner, 83% of sales teams worldwide report that they "struggle to adapt to changing customer expectations." Domestically, HubSpot's 2026 survey shows that 81.2% of buyers expect sales to deliver "proposals that reflect their specific circumstances," making it increasingly difficult to rely on sales approaches that depend on individual experience and intuition.

In many Japanese companies, sales results depend heavily on a small number of top performers. The latest proposal materials are hard to find, new hires take a long time to ramp up, and what people learn in training doesn't get used in actual deals. As the sales headcount grows, this "individual-dependency" problem increasingly holds back organizational growth.

This is especially acute in industries such as manufacturing and medical devices, where field sales and in-person proposals are central. The quality of each deal is left to the individual's experience, and it is difficult to reproduce that quality across the organization. Showpad addresses this challenge across four dimensions (Content Management, Sales Readiness, Buyer Engagement, and Revenue Intelligence) as a platform designed for revenue teams.

Building a Structure That Supports Both the "Data Foundation" and the "Frontline of Deals"

As an Elite Partner in the HubSpot Solutions Partner Program (its highest tier), 100 has supported the business design of marketing, sales, and customer support with CRM at the core. CRM manages deal data such as "who the customer is, what is being proposed, and how far the deal has progressed," but the quality of the deal itself, namely "how you propose on the ground," has traditionally lived outside these tools.

Through this exclusive partnership, 100 will combine HubSpot's customer data foundation with Showpad's execution power at the frontline of deals, and build a structure to design, implement, and operate the two as one. Showpad is not a replacement for existing CRM environments. By automatically syncing frontline sales activity to CRM, it makes existing HubSpot investments go further. What sets this partnership apart is that we deliver not just single-tool support, but the design of the sales organization as a whole.

About Showpad: The Sales Enablement Platform Chosen by Over 2,000 Companies Worldwide

Showpad is a platform that unifies centralized management of sales materials, AI-powered sales enablement, and content sharing and tracking with buyers. It is used by more than 2,000 revenue teams worldwide (spanning sales, marketing, and customer success), including global companies such as Fujifilm, Mitsubishi Electric Europe B.V., Bosch Security, and Johnson & Johnson Vision Care Ireland UC.

Key features:

• Content Management:
  Centralize the latest sales materials and quickly surface the right ones for each deal.
• Sales Readiness:
  Use Roleplay AI and learning paths to shorten new-hire ramp-up and standardize skills.
• Buyer Engagement:
  Share materials with buyers via deal rooms after meetings and see how they are viewed.
• Revenue Intelligence:
  Understand from data which content actually moved deals forward.

Showpad is particularly strong in tablet-based, in-person field sales and in the review and coaching of online meetings, delivering strong results at organizations with 30 or more sales reps and companies where field sales and in-person selling are central.

Comments on the Partnership

Brennan Peyton, Showpad Strategic Partner Manager

Showpad already has a number of Japanese-headquartered customers, but this is the first time we will have a local presence and language support to address this significant market opportunity," says Brennan Peyton, Showpad's Strategic Partner Manager.

By combining 100 Inc.'s deep expertise in digital transformation with Showpad's native HubSpot integration, we're giving Japanese companies access to Showpad with full Japanese Seller Interface and Administration along with local experts who deeply understand the unique opportunity and culture of Japan. 100 Inc. knows exactly what it takes to build a world-class revenue engine.

Yutaro Endo, Director, 100 Inc.

As a HubSpot partner, we've supported the sales of over 400 customers, and it made one thing clear: however well you build the environment for managing sales, no one can sit in on every deal, and for salespeople running the front line while chasing their numbers, building the system on top of that is far from easy.

AI can now produce proposal materials and copy in an instant. Which is exactly why the difference is made in the meeting itself: how you answer a customer's single remark, how you build trust. That's the one place AI can't stand in for us. Rather than leaving it to a few top performers' instincts, the only way forward is to lift the whole organization so everyone on the front line can propose at the same level. Turning that into a system is what sales enablement is, and why we see it as essential now.

We chose Showpad because it stays close to the sales front line and is AI-native: it lets you manage AI roleplay and training to build real capability, and it captures the proposals that actually worked as data. Combined with the customer data we've built up in HubSpot, teams can start to see what's really happening in the field.

Showpad doesn't force a big transformation all at once; it solves the challenges just half a step ahead of where the front line is today. At 100 Inc., we support not the tool itself, but the shaping of a sales organization where results keep coming.

Showpad Japanese official website
https://showpad.100inc.co.jp/

About Showpad

Company Name: Showpad
Headquarters: Waltham, Massachusetts, USA　
CEO: Apratim Purakayastha
Official Website: https://www.showpad.com

Showpad is the leader in revenue effectiveness, helping organizations in complex, field-driven industries turn strategy into execution and execution into measurable growth. Purpose-built for industrial organizations such as those in manufacturing, consumer packaged goods, and medical device companies, Showpad's AI-native platform unifies content management, sales readiness, buyer engagement, and revenue intelligence into a single system of execution.

Powered by GenieAI and grounded in trusted first-party data, Showpad enables revenue teams to automate workflows, scale winning behaviors, and reclaim lost revenue across every customer interaction. More than 2,000 global organizations rely on Showpad to drive consistent, high-impact performance in the field.

Built for effectiveness and recognized for excellence, Showpad is consistently named a Leader by Gartner, Forrester, IDC, and Aragon, and backed by 2,500+ five-star reviews on G2 and Gartner Peer Insights.

About 100 Inc.

Company Name: 100 Inc. (Handred)
CEO: Kei Tamura,
Head office: No.R Shimokitazawa 3F, 5-31-8 Daizawa, Setagaya-ku, Tokyo
Founded: February 2018
Business: CRM implementation and operational support centered on HubSpot, and business process design and operational support including AI adoption

100 Inc. is a company providing CRM implementation and operational support centered on HubSpot, together with AI adoption support. As an Elite Partner (the highest tier in the HubSpot Solutions Partner Program), 100 delivers cross-functional business design across marketing, sales, and customer support, and operational support to help CRM take hold within organizations. Founded in 2018 and dedicated to HubSpot support since 2019, 100 is the only Japanese company to have received the "Rookie of the Year (APAC)" award, and in 2025 was selected as the "HubSpot Best Partner of the Year." 100 also serves as the operating office of Japan HUG, the HubSpot user community in Japan, and works to advance HubSpot adoption and AI implementation across the country.

Company Overview: https://www.100inc.co.jp/company

For inquiries regarding this release 
100 Inc. 
Contact: Wakamoto