100 Inc. (Setagaya, Tokyo; CEO Kei Tamura), a HubSpot Smart CRM™ implementation and AI-driven business automation firm, has been named the first official partner in Japan for the AI development platform Lovable, and remains the only certified partner in the country as of June 2026. 100 will provide end-to-end Japanese-language support for Lovable customers, from initial deployment through team-wide adoption.

Building Production-Ready Products Without Writing Code

Lovable is a development platform that lets anyone build apps and websites simply by chatting with an AI. Describe what you want in plain language, and Lovable turns the idea into a working product.

The output isn't just a visual mockup. Lovable ships with databases, authentication, and security built in, and generates production-ready apps, dashboards, internal tools, and landing pages. The underlying code can be exported at any time, making handoff to engineers straightforward. Globally, more than 50 million projects have been built on Lovable, with roughly 1 million new projects created each week (source: Lovable, as of June 2026).

From a Personal Hack to a Tool the Whole Team Uses

With Lovable, anyone can prototype a tool in about 30 minutes. But what typically emerges is a convenience tool for one user. Whether it evolves into something that actually runs a team's workflow is determined not by the tool, but by the operational design behind it.

"Off-the-shelf SaaS doesn't fit our business, and we don't have enough engineers in-house" — this is an increasingly common complaint. As a result, demand is rising for in-house development: building tools tailored to each company's own workflows. No-code and AI-powered development platforms are drawing rapid attention. But a new problem has surfaced: the tools built this way often go unused in the field and fail to deliver results.

When teams try to build tools they can actually share, several obstacles emerge:

• It's unclear what to build, or at what scope. Doing the underlying operational analysis alone is difficult.
• Integration with HubSpot and other existing systems feels risky. A single misconfiguration can cascade across the business, so moving forward without an engineer feels uncomfortable.
• Even when something gets built, adoption stalls with the original creator and never spreads across the team. Or procurement blocks the project because foreign-vendor contracts and invoice payment terms don't clear internal approval.

Between building a tool and getting a team to actually use it lies a critical layer of operational and application design.

What 100 Delivers: From Operational Design to Apps That Get Used

100 doesn't just build an app and hand it off. We provide end-to-end support, from operational design through to apps that actually get used across the team.

• Operational analysis and requirements definition:
  We work with you to define what to build, and at what scope.
• App design and implementation:
  We build apps in Lovable that fit your business.
• Integration with HubSpot and existing systems:
  We connect Lovable to HubSpot and other systems so that data and workflows move as one, extending the value of your CRM investment with AI.
• Team rollout:
  We stay engaged until the app is in daily use across the team.
• Procurement:
  We act as the vendor of record for foreign SaaS, offering yen-denominated invoicing, standard payment terms, and annual contracts that meet Japanese procurement requirements.

Our edge is deep fluency in both HubSpot and AI. As an Elite Partner in the HubSpot Solutions Partner Program, we've operated inside real sales, marketing, and customer success workflows, and we pair that experience with AI product design expertise. That's why we don't stop at rollout. As your business evolves, the tools evolve with you, in an ongoing partnership rather than a one-off project.

Lovable Implementation and Adoption Support by 100 Inc.
https://lovable.100inc.co.jp/

Comment from Lovable's Solution Partner Lead

As Lovable, we're proud to take our first steps in Japan together with 100 Inc., a partner we deeply trust. What sets 100 Inc. apart goes beyond their expertise in client support. As an AI-driven, AI-native agency, they understand the kind of support truly needed in this era where people and AI build together. That's exactly why their users will be able to turn ideas into real, dependable products faster. Through this partnership, we're genuinely excited to bring Lovable to more and more teams across Japan.

── Maximilian Keil, Solution Partner Lead @ Lovable

Comment from Kei Tamura, CEO

Lovable has won the trust of developers and business professionals worldwide as a platform for building production-ready products without writing code. Inside 100, we use Lovable every day, to improve our internal operations and to develop our own agent infrastructure. That firsthand experience has convinced us of one thing: the next wave of effective AI adoption will pair UIs built around each company's workflows with the SaaS systems that hold their business context.

When AI's capabilities are packaged into UIs that plug directly into a customer's workflows, employees who aren't AI specialists can use AI naturally, as part of their daily work. That, we believe, is the inflection point where AI moves from a handful of power users to the entire organization, and becomes a real driver of business growth.

100 Agent Works, which we recently launched, is our FDE (Forward Deployed Engineer) service built around exactly this thesis. Our engineers embed with the customer's operations, design and build apps that fit their business, and stay engaged in Japanese, with Lovable as the core tool, until those apps are part of how the team works day to day.

── Kei Tamura, CEO, 100 Inc.

About Lovable

"Lovable" is an AI development platform provided by Lovable Labs Incorporated. Through conversation with AI, users can build apps and websites without writing code.
Founded in 2023 in Stockholm, Sweden, Lovable grew out of the open-source project "GPT Engineer" and reached USD 100 million in annual recurring revenue (ARR) approximately eight months after launch, a growth pace considered among the fastest in startup history. In 2026, the company raised USD 330 million in a Series B round at a USD 6.6 billion valuation, with investors including HubSpot Ventures, Salesforce Ventures, and NVIDIA. Guided by its vision of "a world where anyone can build software," Lovable has now been used to create more than 50 million projects worldwide (as of June 2026).

Official website: https://lovable.dev
Japanese website: https://lovable.100inc.co.jp/

About 100 Inc.

Company name: 100 Inc.
CEO: Kei Tamura
Head office: No.R Shimokitazawa 3F, 5-31-8 Daizawa, Setagaya-ku, Tokyo
Founded: February 2018
Business: CRM implementation and operational support centered on HubSpot, and business process design and operational support including AI adoption

100 Inc. provides HubSpot-centered CRM implementation and operational support, alongside AI adoption services. As an Elite Partner, the top tier of the HubSpot Solutions Partner Program, 100 delivers cross-functional business design across marketing, sales, and customer support, and hands-on operational support to help CRM take root inside organizations. Founded in 2018 and dedicated to HubSpot support since 2019, 100 is the only Japanese company to have received the "Rookie of the Year (APAC)" award, and in 2025 was selected as the "HubSpot Best Partner of the Year." 100 also serves as the operating office of Japan HUG, the HubSpot user community in Japan, and works to advance HubSpot adoption and AI implementation across the country.

Company overview:
https://www.100inc.co.jp/company