Tokyo, Japan – October 28, 2025 – 100 Inc. (Headquarters: Tokyo, Japan; CEO: Kei Tamura), a HubSpot Solutions Partner providing Smart CRM™ implementation and AI-driven business automation services, announced that all employees have obtained HubSpot Academy’s “AI Essentials for Partners” and “Breeze Essentials for Partners” certifications.

This initiative represents a key milestone within HubSpot’s AI Maturity Model, marking the company’s advancement into the Building Momentum phase as it integrates AI into its business foundation.

The Current State and Challenges of AI Adoption: The “Adoption Gap” Many Companies Face

According to HubSpot’s educational program The AI Adoption Challenge, while 98% of companies worldwide are expanding their AI investments, only 8% have successfully adopted AI in daily operations. Many organizations encounter an “Adoption Gap” — implementing AI tools without achieving real business outcomes — due to three main factors:

1. Adoption Gap: Executives understand the value of AI, but teams struggle to learn and operationalize it.
2. Outcome Gap: AI initiatives remain focused on tool functionality rather than measurable business impact.
3. Speed Misalignment: The pace of organizational change and decision-making cannot keep up with AI’s evolution.

HubSpot defines companies that overcome these barriers and redesign their operations around AI as AI-Leading Organizations.

What Are AI-Leading Organizations: Using AI Not as a Tool, but as a Foundation

AI-Leading Organizations treat AI not simply as an automation tool but as an Operating System that redefines how the business operates.They are characterized by three key elements:

• Strategic Integration: Connecting AI across marketing, sales, and service departments to optimize customer experience through shared data.
• Centralized Orchestration: Managing AI capabilities around the CRM to eliminate data silos.
• Foundational Architecture: Embedding AI into business and decision-making structures rather than using it partially.

These organizations not only improve operational efficiency through AI but also continuously optimize and learn in real time, creating sustainable competitive advantages.

100’s Current Stage: Moving into the Building Momentum Phase

HubSpot’s AI Maturity Model defines four stages of AI adoption:

• AI-Curious: The stage of wanting to try AI; primarily focused on information gathering and experimentation. AI functions as a supplementary tool.
• Getting Started: The initial stage of introducing AI into parts of daily operations, confirming its value as an efficiency tool. AI acts as an assistant.
• Building Momentum: AI begins to take on roles within teams and expands across departments. Results start to emerge. AI becomes a “teammate.”
• Leading the Way: AI is integrated into the business foundation, unifying data, strategy, and decision-making. AI functions as the organization’s “Operating System.”

100 is currently in the Building Momentum phase, where AI is being implemented and utilized company-wide.
AI is evolving from a supplementary tool into a collaborative presence that supports daily operations across the organization.

Company-wide AI Certification: Establishing AI as a Common Language

The company-wide completion of “AI Essentials for Partners” and “Breeze Essentials for Partners” establishes a shared foundation for understanding AI concepts, risks, and applications among all employees.
100 promotes a culture in which every employee learns and applies AI to their work, not limiting AI initiatives to specific departments.

The company regularly holds AI committee meetings, study sessions, and workshops to share practical insights from real projects.

In addition, 100 offers an AI Workflow service that integrates AI into HubSpot CRM operations, driving initiatives to transform AI into part of the company’s operational foundation both internally and for clients.

Future Outlook: Accelerating Progress Toward an AI-Leading Organization

100 benchmarks its initiatives against HubSpot’s vision of AI-Leading Organizations and aims to evolve from “using AI” to “operating with AI.” By integrating CRM data, business processes, and customer experiences through AI, the company will continue supporting clients in accelerating their own AI adoption and achieving sustainable growth.

Reference: HubSpot Academy Certification Status (as of October 2025)

100 has acquired a total of 46 types of HubSpot certifications and 193 individual qualifications, including AI-related certifications.
The company will continue to enhance its employees’ knowledge and practical capabilities as a HubSpot Partner, strengthening customer success through AI-powered Smart CRM solutions.

Company Information

• Company Name: 100 Inc.
• Headquarters: Tokyo, Japan
• Representative: Kei Tamura, CEO
• Business Description:
  100 Inc. supports business growth as a HubSpot Solutions Partner under the vision of “HubSpot × AI × DATA.”
  The company provides HubSpot implementation and optimization support, AI utilization services (including HubSpot Breeze), HubSpot training, RevOps enablement, and DX transformation for marketing, sales, and service operations using HubSpot.
  
  Its expertise also extends to sales and marketing content creation, website development, CRM customization, and system integration. 100 focuses on designing new business operations through human–AI collaboration—leveraging generative AI and Breeze to improve efficiency, automate customer engagement through AI agents, and establish scalable knowledge infrastructures.
  
  With deep expertise across all HubSpot products — Marketing Hub, Sales Hub, Service Hub, Content Hub, and Data Hub — the company supports clients from SMBs to large enterprises, from strategy development to data migration, Salesforce and third-party integrations, and API development.
  
  Founded in 2018 and specializing in HubSpot since 2019, 100 Inc. has received multiple global and regional awards, including “Rookie of the Year (APAC)” and “HubSpot Best Sourcing Partner in Japan” (2024).
  As the administrative office for Japan HUG (HubSpot User Group), the company contributes to advancing HubSpot adoption and AI integration across Japan.
  

Website: https://www.100inc.co.jp/