HubSpot's major inbound marketing event, INBOUND 2022, will be held September 7-9 in Boston, USA. The 2019 event was cancelled due to the Corona Vortex, and the 2020 and 2021 events were held online. But this time, for the first time in INBOUND's history, it will be a hybrid real and online event! (Almost) all of our employees will be onsite to participate.
We will be posting updates on the 100 blog as they happen and on HubSpot, but this article will introduce some of the more than 100 sessions, keynotes, and community activities that will take place.
about INBOUND
INBOUND is a major marketing conference held in Boston, USA, by HubSpot, a cloud-based software vendor that supports marketing, sales, and customer service based on the "inbound" philosophy, and attracts The event attracts more than 20,000 thought leaders in marketing, sales, customer success, and revenue operations from over 161 countries.
The conference will feature keynote speeches by celebrities and sessions on a variety of topics ranging from the latest trends in marketing to team building, SEO, and social networking, as well as the announcement of new HubSpot features.
Featured Sessions
*Dates and times are local time in the U.S., and times in parentheses are Japan time.
The linked pages are in English.
*The contents of each session are translated from the official INBOUND website.
Day 1: Wednesday, September 7
Spotlight
September 7 10:30 - 11:30
https://www.inbound.com/agenda/102-hubspot-spotlight
Keynote presentations by CEO Yamini Rangan, Co-Founder and CTO Dharmesh Shah, and HubSpot CPO Stephanie Cuthbertson. Detailed contents have not been announced, but as in previous years, we expect to hear about HubSpot's culture and concept, as well as updates on HubSpot products.
SEO Personas: Improve SEO Content Strategy with Social Data
September 7, 12:00 - 13:30
https://www.inbound.com/agenda/218-seo-personas-improve-seo-content-strategy-with-social-data
Learn how to leverage social media behavior and audience intelligence data to improve your SEO content strategy. Looking beyond keywords and gaining a deeper understanding of personas is a new approach to SEO. We will present best practices for "audience-first SEO" that focus on finding the "someone" buried in the keyword pile to help you create more relevant and engaging content for your personas.
Connection through Conversation: Designing Human-Centered Experiences at Scale）
September 7, 14:00 - 15:30
https://www.inbound.com/agenda/209-connection-through-conversation-designing-human-centered-experiences-at-scale
In the digital world, impersonal interactions are the norm. However, for companies to engage, learn, and grow with their customers, they need to have a human connection with them. Providing a great online experience is becoming the norm, but you don't need to deploy large numbers of engineers and designers to make it happen. With an easy-to-implement customer experience that allows for a more personal connection with the brand, anyone can gather better feedback, build stronger brand affinity, and accelerate business growth.
How Great Brands Scale SEO: A Behind The Scenes Look
September 7, 14:00 - 15:30
https://www.inbound.com/agenda/57-how-great-brands-scale-seo-a-behind-the-scenes-look
Is your organic traffic hitting a plateau? In general, marketing teams that focus on SEO "best practices" are struggling to maintain strong organic traffic growth; search marketers at top brands like HP, IBM, and Kraft all tell the same story and have found that their previous SEO surpassing their success is often much more difficult than achieving that first organic click.
It takes a different SEO strategy and resource allocation that goes far beyond traditional "best practices" to achieve large volumes of organic traffic.
Based on interviews with experienced SEO experts who have generated organic traffic on a global scale, Dale Bertrand, a 20-year SEO expert, presents a step-by-step framework for increasing organic traffic.
Developing Successful Media Content for B2B: Goals, Team, and Process
September 7, 14:00 - 15:30
https://www.inbound.com/agenda/24-developing-successful-media-content-for-b2b-goals-team-and-process
Companies that produce content primarily for search and paid advertising campaigns may be overlooking Media content is a huge opportunity to connect with your audience on platforms where they are already spending time.
This session is for content marketing leaders focused on increasing brand awareness through organic social. By building and managing a team that produces social-first content, you can create better social posts, podcasts, and video series. This session will cover the creation of "social-first content," goal setting, and the media production process.
Day 2: Thursday, September 8
Things Every HubSpot Admin Needs to Know
September 8, 10:00 - 11:30
https://www.inbound.com/agenda/21-things-every-hubspot-admin-needs-to-know
HubSpot administrators are the behind-the-scenes players in an organization, responsible for implementing, optimizing, and troubleshooting HubSpot, three areas that are typically self-taught. This session will focus on strategies, skills, tips, and tricks to help administrators succeed in their role.
4 Tips for A Killer Pillar Page & Content Cluster Strategy
September 8, 12:30 - 14:00
https://www.inbound.com/agenda/30-4-tips-for-a-killer-pillar-page-content-cluster-strategy
In this session, you will learn how to easily create the perfect content for the topic you want to raise awareness of your business. The mental roadmap and templates you will learn in this session can be used to create effective pages, articles, and pillars for a powerful and effective inbound and sales and marketing strategy for your content.
Designing A Personalization Strategy for Your Business
September 8, 14:30 - 14:00
https://www.inbound.com/agenda/60-designing-a-personalization-strategy-for-your-business
As companies do more with less, they need personalization at scale. While true personalization may seem difficult to achieve, it doesn't have to be.
From optimizing your website for each visitor, to setting up timely and responsive lead generation campaigns, to providing a truly custom experience for each of your audiences, this session will explain how to build and set up a personalized marketing strategy that will truly wow your customers.
Cookie Monster Gonna Starve: The Future of 3rd Party Tracking
September 8, 12:30 - 14:00
https://www.inbound.com/agenda/27-cookie-monster-gonna-starve-the-future-of-3rd-party-tracking
Marketers are eating up cookies like that famous Sesame Street character. But let me warn you. Cookie depletion is upon us! Consumers increasingly value privacy over personalization.
Laws have been created to protect privacy, and companies like Apple and Google are on board. How can marketers get their hands on data to improve consumer sentiment and sales? Worse yet, how can they ensure that budgets are not cut when attribution is low?
RevOps: The Operating System for Scaled Growth（RevOps）
September 8, 12:30 - 13:00
https://www.inbound.com/agenda/63-revops-the-operating-system-for-scaled-growth
RevOps (revenue operations) is a method of integrating operations across GTM functions to remove friction in the business and deliver a superior customer experience.
This session will describe HubSpot's flywheel model for aligning GTM functions throughout the customer journey. We will also show how HubSpot set up their GTM Operations team and how they built an operating system to support large-scale growth.
In addition, we will discuss HubSpot's key elements of people, mechanisms, insights, automation, best practices, and learning to help customers get started with RevOps.
Translated with DeepL
Day 3: Friday, September 9
How Your Business Can Use Video Across Your Customer Journey
September 9, 13:00 - 14:30
https://www.inbound.com/agenda/59-how-your-business-can-use-video-across-your-customer-journey-
This workshop will provide an interactive framework for creating the most impactful videos and delivering them to the right audience at the right time in the customer journey. There are three core marketing goals where video can have a significant impact: acquisition, adoption, and brand.
Come armed with a map of how video fits into your existing customer journey, where to focus your creative team, and how to scale and measure the impact of video on your business.
10 Lessons from Today’s RevOps & Enablement Leaders to Impact Business Growth
September 9, 13:00 - 14:30
https://www.inbound.com/agenda/87-10-lessons-from-today-s-revops-enablement-leaders-to-impact-business-growth
Growth is no longer a funnel, but a flywheel. Are you aware of what is preventing your company's flywheel from turning efficiently? Nothing should get in the way. In this session, you will learn 10 lessons learned from top RevOps leaders from recurring pitfalls. This session will prepare you for the deep dive to shift from old world and new world thinking.
Design to Deliver: Digital Experiences That Engage Audiences & Drive Pipeline
September 9, 13:00 - 14:30
https://www.inbound.com/agenda/233-design-to-deliver-digital-experiences-that-engage-audiences-drive-pipeline
Data is the backbone of any successful marketing strategy. But all the data in the world can't be leveraged if you can't use it to inspire your audience and get them to take action. When audiences are tired of experiences that don't meet their expectations for content and interactivity, marketers need to take their digital engagement strategies to the next level and deliver more.
Join ON24 to develop better digital-first marketing strategies and create programs, campaigns, and experiences that drive audience engagement and deliver real pipeline and business results.
The Netflixization of Marketing: Turning Creativity into Marketing Fuel
September 9, 10:00 - 11:30
https://www.inbound.com/agenda/26-the-netflixization-of-marketing-turning-creativity-into-marketing-fuel
Netflix, Disney Plus, and even TikTok are raising the bar on viewer expectations. As a result, whether you are producing on behalf of a corporate brand, a small business, or for yourself, Pixar, you need to get creative to stay ahead of the competition. This is a huge pressure for marketers today, but it is also an opportunity. Creative, credible, and engaging marketers will be admired. But what about the ROI on that creativity? In this session, you will learn how to maximize your ROI on creativity by starting with the core of your creative content and then breaking it down and expanding on it.
The Customer Dating Game: How Lendio Stays Customer-centric, Powered by HubSpot
September 9, 13:00 - 13:30
https://www.inbound.com/agenda/235-the-customer-dating-game-how-lendio-stays-customer-centric-powered-by-hubspot
Customers are the most important element in every business. Yet, when rapid growth and change occur within a company, customers are often overlooked. This session will discuss how to keep your customers at the center of every business decision and why investing in them regularly will ultimately yield the greatest return. Learn how Lendio uses HubSpot to keep customers at the center of everything they do, including using HubSpot to quickly respond to changes in small business lending and financing.
Gorgeous lineup of speakers
Former President Barack Obama
A Conversation With President Barack Obama
September 9, 14:45 - 15:30
https://www.inbound.com/agenda/143-a-conversation-with-president-barack-obama
We will talk about how communities and cultures have paved the way in President Obama's career and how we can pave the way for each other, including the next generation.
Viola Davis: Actor/Producer/Philanthropist
On Capital, Creativity, and Community Care
September 8, 9:00 - 9:30
https://www.inbound.com/agenda/109-on-capital-creativity-and-community-care
What happens when we give the best of ourselves and lift each other up?
Oscar-winning actress and producer Viola Davis discusses the mentors and connections that helped pave her path as an artist and how to give back and leverage capital as a means to boost technology and media companies, especially women-led ones We will.
But she will not leave us out. Davis also calls on us to rethink how we can pave a similar path for each other through our platforms, experiences, and creativity.
Jane Goodall: Founder/UN Messenger of Peace
Rebuilding Our Collective Future（私たちの集合的な未来を再構築する）
September 8, 11:45 - 12:15
https://www.inbound.com/agenda/111-rebuilding-our-collective-future
One of our most prominent members, an ethnographer of sustainability, considers what it will take to reshape and revitalize the world we will pass on to the next generation. Beyond greenwashing and half-hearted eco-friendliness, Dr. Goodall speaks candidly about what is required of all of us now for tomorrow.
INBOUND 2022 Adenda
https://www.inbound.com/agenda
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Reiko Wakamoto
Marketing Planner with 9 years of HubSpot experience. His goal is to take all 100inc employees to Boston every year.
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